Now At Denny’s
What if Denny’s made a grand comeback in Delaware by transforming its branding to celebrate the state’s most beloved delicacy—scrapple?
During COVID, Denny’s closed the last remaining location in Delaware.
Residents in Delaware love scrapple — a classic American pate’ made from pork scraps.
To win back the hearts of Delaware, Denny’s will make a delicious comeback with a limited-time rebrand.
Users in Delaware visiting Denny’s website will notice a change if they look closely.
We’ll provide lore and merchandise to ensure residents remember Denny’s cares about Delaware, offering residents a collectible that honors their deep passion for license plate collecting—plus more to cherish.
Copywriter: Trent Moss